We Champions Baby! Where Our Trophy At?

10.Deep 2010 Spring/Summer Lookbook – “Never Ran, Never Will”

Posted by Just10 on March 17, 2010

Check out Hip Hop artists Curt@!n$ and Stalley as featured models in the lookbook!

This Spring, 10.Deep continues its exploration of American dis-establishment via an homage to the malcontents who tossed up a middle finger to the establishment when the status quo was not in the peoples best interest. Motivated by both the symbols of statehood and those that rebelled against them, the collection is as much about the regal positioning of the President as it is about the anger of the wingtip tossing agitator. Employing everything from experimental vintage manufacturing techniques to classic readings of resistance, the collection drives home a message of support for those who disrupt the unfavorable normalcy – “Be Proud To Be A Problem”.


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